1st November 2009

There's not a day goes by without a pic of an 'airbrushed' Sarkozy in the French press. He uses all the aids he can get to look taller and more attractive - especially when pictured next to the tall, glamorous Carla.
But now a French MP is mounting a campaign against 'touched up' images. Valerie Boyer, who represents the governing UMP party in Marseilles, says enough is enough. She's the mother of three teenagers and a leading campaigner on bulimia and anorexia. She says that ultra-perfect pictures 'created' via computer programs such as Photoshop can lead people to believe in realities that do not exist. She argues that if advertisers are not allowed to tell lies about their products, they should not be permitted to show misleading pictures either.
Well, yes! But I would go further. My main gripe with the L'Oreal ads is that they use models who have obviously had face-lifts, Botox etc. - and then try to tell us that their looks are entirely due to the cream they're promoting! L'Oreal should be prosecuted under the trades-descriptions Act for misleading the public. Similarly with all those shampoo ads. The models are picked because they have good hair in the first place - not after they've used the shampoo. When I use the product, my hair doesn't (and never will) look like that!
In the meantime, I'll follow the Brigitte Bardot lead and do my own natural thing. (Still wish I looked like her, though).

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